Social media marketing refers to the process of gaining website traffic or attention through social media sites like twitter and facebook.
Social media marketing campaigns usually center on efforts to create content that attract attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Another and possibly even more important reason for implementing social media marketing into your campaigns is those social signals are so important for your seo rankings.
Author: Dustin BirdLet’s Get Started